.hero{position:relative;min-height:100vh;min-height:100svh;display:flex;align-items:center;justify-content:center;text-align:center;padding:100px var(--container-pad) 60px;overflow:hidden;background:var(--bg-cream)}.hero:before{content:"";position:absolute;top:-15%;right:-8%;width:650px;height:650px;background:radial-gradient(circle,rgba(45,107,77,.06) 0%,transparent 65%);border-radius:50%;animation:orbFloat1 18s ease-in-out infinite;pointer-events:none}.hero:after{content:"";position:absolute;bottom:-10%;left:-12%;width:550px;height:550px;background:radial-gradient(circle,rgba(191,154,84,.06) 0%,transparent 65%);border-radius:50%;animation:orbFloat2 22s ease-in-out infinite;pointer-events:none}@keyframes orbFloat1{0%,to{transform:translate(0) scale(1)}33%{transform:translate(-40px,30px) scale(1.05)}66%{transform:translate(20px,-20px) scale(.95)}}@keyframes orbFloat2{0%,to{transform:translate(0) scale(1)}50%{transform:translate(30px,-40px) scale(1.08)}}.hero-bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center;opacity:.22;z-index:0;pointer-events:none;user-select:none}.hero-content{position:relative;z-index:2;max-width:800px}.hero-badge{display:inline-flex;align-items:center;gap:8px;padding:7px 20px;background:var(--green-lightest);border:1px solid rgba(45,107,77,.12);border-radius:var(--radius-pill);font-family:var(--font-body);font-size:.92rem;font-weight:500;letter-spacing:.1em;text-transform:uppercase;color:var(--green-primary);margin-bottom:32px;animation:fadeInUp .8s ease both}.hero-badge-dot{width:6px;height:6px;background:var(--green-primary);border-radius:50%;animation:heroPulse 2s ease-in-out infinite}@keyframes heroPulse{0%,to{opacity:1}50%{opacity:.35}}.hero h1{font-family:var(--font-display);font-size:clamp(2.8rem,7vw,5.4rem);font-weight:700;line-height:1.05;letter-spacing:-.02em;color:var(--charcoal);margin-bottom:28px;animation:fadeInUp .8s ease .15s both}.hero h1 em{font-style:italic;font-weight:500;color:var(--green-deep)}.hero-sub{font-size:clamp(1rem,2vw,1.15rem);font-weight:300;line-height:1.7;color:var(--text-secondary);max-width:540px;margin:0 auto 44px;animation:fadeInUp .8s ease .3s both}.hero-actions{display:flex;align-items:center;justify-content:center;gap:16px;flex-wrap:wrap;animation:fadeInUp .8s ease .45s both}.hero-scroll{position:absolute;bottom:32px;left:50%;transform:translate(-50%);display:flex;flex-direction:column;align-items:center;gap:8px;color:var(--text-tertiary);font-size:.7rem;letter-spacing:.15em;text-transform:uppercase;animation:fadeInUp .8s ease .8s both}.scroll-line{width:1px;height:40px;background:linear-gradient(to bottom,var(--text-tertiary),transparent);animation:scrollPulse 2s ease-in-out infinite}@keyframes scrollPulse{0%,to{opacity:.5;transform:scaleY(1)}50%{opacity:.9;transform:scaleY(1.2)}}.categories-section{background:var(--bg-white);padding:var(--section-gap) 0}.value-section{position:relative;overflow:hidden;background:var(--bg-cream)}.value-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(40px,6vw,80px);align-items:center}@media(max-width:768px){.value-grid{grid-template-columns:1fr;gap:40px}}.value-visual{position:relative;aspect-ratio:1;max-width:480px;border-radius:var(--radius-lg);overflow:hidden;background:linear-gradient(155deg,var(--bg-warm) 0%,var(--bg-sand) 50%,#E0D9CF 100%);border:1px solid var(--border-light)}.mol-svg{width:100%;height:100%;display:block}.value-visual img{width:100%;height:100%;object-fit:cover;display:block}.mol-chain{animation:chainDrift 14s ease-in-out infinite;transform-origin:50% 50%}@keyframes chainDrift{0%,to{transform:translate(0) rotate(0)}25%{transform:translate(6px,-8px) rotate(.8deg)}50%{transform:translate(-4px,-3px) rotate(-.5deg)}75%{transform:translate(3px,7px) rotate(.3deg)}}.mol-atom{animation:atomPulse 4s ease-in-out 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li{display:flex;align-items:flex-start;gap:12px;font-size:.9rem;color:var(--text-secondary);font-weight:300}.value-check{width:22px;height:22px;flex-shrink:0;border-radius:50%;background:var(--green-lightest);border:1px solid rgba(45,107,77,.12);display:flex;align-items:center;justify-content:center;color:var(--green-primary);font-size:.6rem;margin-top:2px}.how-section{background:var(--bg-warm);padding:var(--section-gap) 0}.cta-section{position:relative;text-align:center;padding:var(--section-gap) 0;overflow:hidden;background:var(--bg-cream)}.cta-card{position:relative;z-index:2;background:var(--green-deep);border-radius:var(--radius-lg);padding:clamp(48px,6vw,80px) clamp(24px,4vw,64px);overflow:hidden}.cta-card:before{content:"";position:absolute;top:-30%;right:-15%;width:400px;height:400px;background:radial-gradient(circle,rgba(255,255,255,.04) 0%,transparent 65%);border-radius:50%;pointer-events:none}.cta-card:after{content:"";position:absolute;bottom:-25%;left:-10%;width:350px;height:350px;background:radial-gradient(circle,rgba(191,154,84,.06) 0%,transparent 60%);border-radius:50%;pointer-events:none}.cta-badge{display:inline-flex;align-items:center;gap:8px;padding:7px 20px;background:#ffffff14;border:1px solid rgba(255,255,255,.12);border-radius:var(--radius-pill);font-family:var(--font-body);font-size:.92rem;font-weight:500;letter-spacing:.1em;text-transform:uppercase;color:#f6f1ebd9;margin-bottom:24px;position:relative}.cta-badge-dot{width:6px;height:6px;background:#f6f1ebb3;border-radius:50%;animation:heroPulse 2s ease-in-out infinite}.cta-title{font-family:var(--font-display);font-size:clamp(2rem,4vw,3rem);font-weight:300;line-height:1.15;margin-bottom:18px;color:var(--text-on-dark);position:relative}.cta-title em{font-style:italic;color:var(--cat-glow)}.cta-desc{font-size:1rem;color:#f6f1ebb3;font-weight:300;max-width:480px;margin:0 auto 36px;line-height:1.7;position:relative}.btn-primary-light{display:inline-flex;align-items:center;gap:10px;padding:18px 44px;background:var(--bg-cream);color:var(--green-deep);font-family:var(--font-body);font-size:.95rem;font-weight:500;letter-spacing:.03em;text-decoration:none;border-radius:var(--radius-pill);border:none;cursor:pointer;transition:all .3s ease;position:relative}.btn-primary-light:hover{background:#fff;transform:translateY(-2px);box-shadow:0 8px 28px #00000026}.btn-primary-light .btn-arrow{transition:transform .3s ease;display:inline-block}.btn-primary-light:hover .btn-arrow{transform:translate(3px)}.personas-preview{background:var(--bg-warm);padding:var(--section-gap) 0}.personas-preview .container{max-width:var(--container-max);margin:0 auto;padding:0 var(--container-pad)}.personas-preview-header{text-align:center;margin-bottom:clamp(40px,6vw,64px)}.personas-preview-header .section-title{font-family:var(--font-display);font-size:clamp(1.9rem,3.5vw,2.8rem);font-weight:300;line-height:1.15;letter-spacing:-.01em;color:var(--charcoal);margin-bottom:14px}.personas-preview-header .section-sub{font-size:.95rem;font-weight:300;color:var(--text-secondary);line-height:1.7;max-width:460px;margin:0 auto}.personas-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}@media(max-width:1024px){.personas-grid{grid-template-columns:repeat(2,1fr);gap:16px}}@media(max-width:540px){.personas-grid{grid-template-columns:1fr;gap:14px}}.persona-card{display:flex;flex-direction:column;text-decoration:none;border-radius:var(--radius-lg);overflow:hidden;background:var(--bg-card);border:1px solid var(--border-light);transition:transform .3s ease,box-shadow .3s ease,border-color .3s ease;position:relative}.persona-card:hover{transform:translateY(-4px);box-shadow:0 12px 40px #2a2a281a;border-color:var(--border-hover)}.persona-card-accent{height:4px;width:100%;flex-shrink:0}.persona-card--fitness .persona-card-accent{background:var(--persona-fitness)}.persona-card--longevity .persona-card-accent{background:var(--persona-longevity)}.persona-card--recovery .persona-card-accent{background:var(--persona-recovery)}.persona-card--skin .persona-card-accent{background:var(--persona-skin)}.persona-card-image{width:100%;aspect-ratio:4 / 3;overflow:hidden;background:var(--bg-sand);flex-shrink:0}.persona-card-image img{width:100%;height:100%;object-fit:cover;object-position:center top;display:block;transition:transform .4s ease}.persona-card:hover .persona-card-image img{transform:scale(1.04)}.persona-card-body{padding:24px 24px 20px;display:flex;flex-direction:column;flex:1}.persona-card-label{display:inline-flex;align-items:center;gap:6px;font-size:.92rem;font-weight:600;letter-spacing:.1em;text-transform:uppercase;margin-bottom:10px;border-radius:var(--radius-pill);padding:4px 10px;width:fit-content}.persona-card--fitness .persona-card-label{color:var(--persona-fitness);background:var(--persona-fitness-bg);border:1px solid var(--persona-fitness-border)}.persona-card--longevity .persona-card-label{color:var(--persona-longevity);background:var(--persona-longevity-bg);border:1px solid var(--persona-longevity-border)}.persona-card--recovery .persona-card-label{color:var(--persona-recovery);background:var(--persona-recovery-bg);border:1px solid var(--persona-recovery-border)}.persona-card--skin .persona-card-label{color:var(--persona-skin);background:var(--persona-skin-bg);border:1px solid var(--persona-skin-border)}.persona-card-title{font-family:var(--font-display);font-size:1.1rem;font-weight:600;line-height:1.25;color:var(--charcoal);margin-bottom:8px}.persona-card-desc{font-size:.875rem;font-weight:300;color:var(--text-secondary);line-height:1.65;flex:1;margin-bottom:20px}.persona-card-cta{display:inline-flex;align-items:center;gap:8px;font-size:.82rem;font-weight:500;text-decoration:none;color:var(--charcoal-muted);transition:color .25s ease}.persona-card-cta-arrow{display:inline-block;transition:transform .25s ease}.persona-card:hover .persona-card-cta{color:var(--charcoal)}.persona-card:hover .persona-card-cta-arrow{transform:translate(4px)}.persona-card--fitness:hover .persona-card-cta{color:var(--persona-fitness)}.persona-card--longevity:hover .persona-card-cta{color:var(--persona-longevity)}.persona-card--recovery:hover .persona-card-cta{color:var(--persona-recovery)}.persona-card--skin:hover .persona-card-cta{color:var(--persona-skin)}